Life Fitness Strengthens Core Sales Team With Industry Veterans

Life Fitness

Life Fitness has announced two new appointments within its Core Sales division - Ben Jobson joins as Territory Development Manager of the Midlands and David Connolly as Channel Sales Manager for the North.

Ben's appointment strengthens the national team covering the central region of the country. He reports to UK Core Sales Manager, Murray Rudkin, and has responsibility for a team of three serving the education market, independent facilities and over 100 Local Authorities.

Ben, a veteran in the fitness industry, is certified by the American College of Sports Medicine (ACSM) as a Health and Fitness Director.

During the last 15 years his career has included time as a Personal Trainer and Fitness Manager, as well as General Manager and Regional Business Manager with Fitness First. Most recently, Ben has been working as an independent industry consultant.

Ben explains: "I like being part of a large organisation and the group interaction associated with it. One of my main motivations is helping people to achieve their goals, be that through career progression or facility development. The new products and solutions that Life Fitness offers, such as VIVO and the Circuit Series, are second to none and can be tailored to meet the varying needs of different market sectors."

Territory Development Manager
Ben Jobson Territory Development Manager

David Connolly has over 12 years experience in the fitness industry. He has worked as a Club Manager for Moat House Hotels, a Contract Manager for Body and Mind and his most recent position, as a Cluster Manager for Fitness First in the North West.

David Connolly
David Connolly Channel Sales Manager

On joining Life Fitness David says: "It's a fantastic opportunity to join the market leader, and I'm looking forward to using my experience in different industry sectors to advise clients and help shape their businesses."

David is well versed in the fitness business and has already secured the deal for the first Life Fitness VIVO order at a club in Scotland. The brand new connectivity system is due to be installed at the North Gailes Country Club in September.

Chris O'Connor, General Manager of Life Fitness UK, adds: "I am delighted to welcome Ben and David to the company. They both have extensive knowledge of the fitness industry and bring a wealth of experience to our business. By expanding the team, we are able to offer a higher level of personal attention and an enhanced service to our customers."

Queen Adelaide, Ely - August 16, 2006

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